TDC Soft to Air New TV Commercial Featuring Yuki Sakurai and Ryuta Bando, “Think about the Essence” Episode, Nationwide from February 17, 2012

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Press Rerease

TDC Soft, Inc. (headquartered in Chiyoda-ku, Tokyo; Hiroyoshi Kobayashi, President; hereinafter referred to as “the Company”) will begin airing a nationwide TV commercial featuring Yuki Sakurai and Ryuta Bando on February 17, 2025 (Monday), which expresses the Company’s stance of “solving customer issues by thinking through their essence. The TV commercial, “Think about the Essence,” will begin airing nationwide on February 17, 2025 (Monday).

From the new TV commercial "Think about the Essence" episode

Since our founding, we have consistently strived to grasp issues that our clients have yet to even consider, to question the “obvious,” and to rewrite the “obvious” with the power of IT, based on our purpose of “making the world a smarter place.

The TV commercial “Think about the essence” depicts a reliable senior employee, played by Yuki Sakurai, and a fresh junior employee, played by Ryuta Bando, who determine the essence of the customer’s issue and make the best proposal based on the key message “rewrite the ‘natural'”. The film reiterates the importance of not only the power of IT and technology, but also the “power to think about the essence” of human nature.

  • From the new TV commercial "Think about the Essence" episode

TDC Software New Commercial Overview

Title: “Think about the Essence” Episode
Cast: Yuki Sakurai, Ryuta Bando
On-air start date: Monday, February 17, 2025
Broadcast area: Nationwide
Other broadcasts: YouTube and other social media ads, missed delivery media, business media, etc.
Commercial Video:
30-second Ver: https://youtu.be/cZshxkksPLE
15 sec Ver: https://youtu.be/iPhT4MBQ6UU
Making video: https://youtu.be/VEAVeiC73WQ

Comment by Yuki Sakurai

Through the production of this commercial, I learned about the attitude of TDC Soft’s employees in identifying the essence of issues and making optimal proposals, which deepened my understanding of SIers. As Mr. Bando’s senior, I play the role with an awareness of the image of a woman who is dependable yet soft. Through this role, I hope I was able to express the attitude toward women’s activities that TDC Soft is promoting.

Comment from Ryuta Bando

At first, I thought the word “SIer” sounded a little difficult, but through the commercial, I was able to learn about the thoughts and beliefs that TDC Soft values. As Ms. Sakurai’s junior, I tried to portray a fresh and energetic character, and I enjoyed the interaction with Ms. Sakurai as we filmed the commercial. I hope that this commercial will convey the appeal of TDC Soft to many people.

Director Keisuke Kuroyanagi's comments

In both the shooting and editing stages, I was most conscious of the “live” feel, such as the tempo of conversations and the breathing of the actors. Rather than adding dialogue and movement to each cut, I tried to make the most of the flow of the scene, as in a drama or stage play. The main character, played by Mr. Sakurai, has the strength to look at the “essence” and “future” a little deeper than other people, and through the coolness of the junior actor, played by Mr. Bando, who casually gives us a sense of this from his point of view, we were able to create the “human touch” that TDC Soft’s “human touch” is known for. I hope that the “humanistic professionalism” of TDC Soft is conveyed through the coolness of the junior staff member played by Mr. Bando. As the scene was exactly as we wanted it to be, Mr. Sakurai and Mr. Bando, who had only just started working together on the drama, were able to work well together, and we were able to create a “professional with a human touch” commercial that was cheerful from start to finish, but also had a strong sense of humor when it needed to be tightened. I think we were able to create a “human and professional” commercial.

Profile of Performers

Yuki Sakurai

Born on February 10, 1987. Born in Fukuoka Prefecture.
She has attracted attention as an acting actress and appeared in many high-profile dramas and movies.
She won the 46th Hoso Bunka Foundation Award for Best Acting for her lead role in the drama “So I guessed” (NHK) broadcast in 2019.
She was the subject of a controversial performance in the drama “True Criminal Flag” (NTV) broadcast from 2021 to 2022.
Recent works include the dramas “Lion’s Lair” (TBS) and “Tora ni Tsubasa” (NHK).
Standby works for 2025 include “Kaze no Fukushijima” (TX) and the film “#Truth Will Tell”.

Ryuta Bando

Born on May 24, 1997. Born in Hokkaido.
He played his first starring role in the drama “Hanahenro Special Edition ‘Haruko no Ningyo’ ~Screenwriter Satoru Hayasaka ga Utsukushimu Hito” broadcast in 2018, and won the 32nd “Japan Film Critics Award” New Actor Award (Toshiko Minami Award) for his lead role in the movie “Futari no Sekai”, which will be broadcast in 2022. His recent works include the films “Snow Flower -Together with You” and “Kimi no Forgotten”, and the drama “Lion’s Lair”. He has appeared in many high-profile dramas and films as a young up-and-coming actor, and will be performing in the stage play “Goddess of Basil Town” from May 6, 2012.

About TDC Software

TDC Soft is a next-generation system integration company that meets the latent needs of society and markets and responds to new trends in digital technology. With “Making the world more Smart” as our Purpose, we provide value-added IT services to customers in all areas, aiming to realize a sophisticated and comfortable world.
URL: https://www.tdc.co.jp/